PANAMA CITY, Fla. (WJHG/WECP) – When you think of tourism in Bay County, it’s easy to think of the world’s most beautiful beaches. But Panama City Beach isn’t the only area people are visiting when they come to town. Bay County wouldn’t be what it is today without tourism. “One in six people in Bay County are directly or indirectly associated with the tourism industry. And it brings in more than $3 billion worth of outside revenue to this area every year,” Destination Panama City President Jennifer Vigil said. And it isn’t just the white sandy beaches bringing people in.