Destination Panama City is the official marketing organization for the City of Panama City. We are geographically located in Northwest Florida on the northern banks of St. Andrews Bay. Neighbors to our west include Panama City Beach, South Walton, and Destin. Neighbors to our east include Mexico Beach and Gulf County. Our mission is to positively impact the local economy by increasing travel-related spending to our four historic neighborhoods: St. Andrews, Millville, Glenwood and Downtown Panama City, and our retail corridors.

Organizational Goals

  • Promote Panama City in a positive light
  • Increase awareness
  • Increase consideration for future vacation
  • Increase stakeholder satisfaction
  • Increase website traffic
  • Increase engagement on all social platforms

Target Demographic

Age: 25+ Male and Female

Likes and Interests

Arts – Culture – History – Sailing – Boating – Adventure – Authentic Experiences – Culinary Aficionados – Ecotourism – Sports Fishing

Blogger Objectives

Positive and engaging content about our community through a blog post and various social media posts while in the market.