PANAMA CITY, Fla. (October 28, 2025) — Destination Panama City and President & CEO Jennifer Vigil are celebrating a decade of growth, creativity, and community as the organization marks its 10-year anniversary this month.

Established in 2015 through a collaborative effort between the Bay County Commission and the Panama City Commission, Destination Panama City was created as the Panama City Community Development Council, Inc., to serve as the city’s official Destination Marketing Organization. The first Tourist Development Tax collections began on January 1, 2015, and later that year, the organization came fully to life with the hiring of its inaugural CEO, Jennifer Vigil, on October 28, 2015.

“When I started this journey ten years ago, we had one goal: to show the world what locals have always known: that Panama City is a place full of beauty, resilience, creativity, and heart,” said Vigil. “Today, we are recognized as a true travelers’ destination because an entire community decided to believe in its own story.”

Over the past decade, Destination Panama City has led transformational initiatives that have elevated the city’s visibility and economic vitality. Through award-winning marketing campaigns, signature events, and community partnerships, the organization has helped reintroduce Panama City as a vibrant, bayside destination known for its art, culture, food, and authentic coastal character.

“I’ve had the honor of serving under sixteen incredible board members over the years—each bringing their own dedication and vision to the table. Together with our partners, businesses, and residents, they’ve helped turn possibility into progress. Panama City’s growth is a direct reflection of their passion and perseverance,” said Vigil.

“This community has been brave. They show up willing to learn, grow, and evolve. We’ve proven that when people come together around a shared purpose, they can create something magical.”

Looking ahead, Vigil says the focus remains clear: to keep telling Panama City’s story with authenticity, creativity, and pride. Destination Panama City invites visitors and locals alike to Seize the Bay; soak up the sunshine, savor the moments, and fall in love with this coastal community.