Tool will allow locals to help tell unique stories of Panama City

Panama City, FL – March 29, 2018 – Destination Panama City, the newest destination marketing organization in Florida, is leveraging Crowdriff’s all-in-one visual marketing platform to promote the city’s unique culture. From the beginning, Destination Panama City has been committed to the brand promise, that only in Panama City can one experience waterfront access to historic St. Andrews Bay, year-round recreational activities and a diverse selection of unique cultural amenities housed within a community that intelligently blends innovation and creativity. Keeping consistent with their promise, the Destination Panama City team uses Crowdriff to track, engage, share and acquire user generated content, ultimately harnessing the creativity of the community. Since choosing Crowdriff at the end of 2017, the team has collected more than 600 pictures and videos from the public to help with their marketing efforts.

“We depend on the community to help us tell the stories of Panama City,” says Jennifer Vigil, president and CEO of Destination Panama City. “Panama City is home to a unique community bursting with arts and entertainment, history, culture, cuisine and mom-and-pop shops. We want to share that with the world, and we do that with the help of the people who make our community special.”

The organization relies on content, like photos and videos, generated by locals to help establish their own individual identity, separate from neighboring communities. Destination Panama City took ample time to research different tools that could help build a library of assets. They ultimately chose Crowdriff because of its straightforward UI and digital asset management capabilities. The assets collected can now be found in the galleries posted to their website, on their social media pages and even in ads.