Current Projects

Destination Panama City continues to work towards accomplishing the goals set forth in the Tourism & Economic Impact Study Report that was adopted by the Panama City Commission in December 2015.  The plan can be found here.

Current Projects include:

St Andrews School Creative / Cultural Tourism Recommendations

In 2020, Bay County acquired the St. Andrews School from Bay District Schools. Tourism tax dollars funded the acquisition of the facility which was damaged during Hurricane Michael in 2018.  At the request of the City of Panama City, Bay County agreed to lease the school to the City of Panama City; the 10-year lease was executed in mid 2020.  Because the acquisition was funded by tourism development tax dollars, the lease requires the facility be used pursuant to Florida Statute 125.0104 (authorized uses of tourism development tax). As the official destination marketing organization for Panama City, Destination Panama City has a vested interest to make certain the school is utilized in the highest and best manner that attracts tourists and benefits locals. Likewise, it is vitally important in sustainable tourism for the venue to be self-sustaining and well managed. Destination Panama City CEO, Jennifer Vigil, engaged Robin Malpass & Associates to aid in the development of a report that would evaluate the current school, the regional opportunities, and define the best recommended use for the facility. The FINAL report can be found here.

Inshore Artificial Reef

Located adjacent to the Destination Panama City Visitors Center along West Beach Drive.  Destination Panama City Staff is working with Bill Horn of Fish Haven Services to obtain permits for construction of inshore snorkel reefs. Projected permitting will be complete in 2022, with construction to follow. For more information email