Travel Writer Guidelines
We encourage the media to contact us to provide their interest in partnering and provide their credentials for consideration. Once credentials have been verified, travel writers will be included in the distribution list for annual familiarization tours. Interested parties must complete and submit our Travel Writer Information Form to be considered.
- Journalists should provide a letter of assignment on official letterhead from the media outlet they are representing.
- Freelance journalists do not have a letter of assignment. They must provide three travel-related articles written within the last two years, and guarantee Destination Panama City with pre-publication review as well as guaranteed publication dates on their social media channels.
- The Panama City Community Development Council requests a draft copy of the article prior to publication for fact checking and review.
- If an offer for a FAM trip is extended to a writer and a scheduling conflict arises, the writer must notify Destination Panama City immediately.
- Family and companions are welcome to stay in the accommodations provided to the journalist/freelancer pursuant to the rules and restrictions of the reservation.
For Social Media Personalities/Influencers
- Draft post(s) with copy and imagery must be provided to Destination Panama City for approval before publishing on social channels or blogs.
- Approved post(s) must be published to social channels or blogs within six weeks of the visit.
- If no content is released after six weeks, Destination Panama City will request a full refund and will issue an invoice.
- Influencers must make the required number of posts, as agreed upon prior to travel to the destination.
- Social media influencers must provide proof of their following and/or influencer status.
- Social media posts must include the use of Destination Panama City official hashtags, #WhereLifeSetsSail and use of geolocation tag – Panama City, FL
- All social posts must adhere to the Federal Trade Commission Endorsement guidelines which include using #Sponsored, #Ad when posting on Facebook, Instagram and Twitter.
- Interested parties must complete and submit our Influencer Information Form to be considered.
Provided Galleries
We invite you to explore our curated media library to assist you in creating quality content. This collection of high-resolution images and videos showcases the diverse attractions, culinary scene, outdoors and water excursions, and rich history and culture found in Panama City.
Brand Standards & Logos
This will serve as a guideline for adapting the Destination Panama City logo to all areas of promotion and marketing. Following this framework will ensure a consistency that will become a strong visual representation. We ask all our personnel, agencies, printers, and suppliers who are responsible for implementing this program to conform to the specifications included herein.
Logo
The Destination Panama City logo is to always be used in the proportions provided and is never to be altered in any way. It is imperative that this approved configuration be maintained in all applications since unauthorized variations confuse its visual effectiveness.
- A “full clearance area” should always be maintained around the logo to be separate it from other graphic elements by an equal distance on all sides.
- The logo must not be applied inside any geometric shape.
- There are several variations of the logo with or without the brand name and tagline. The version with the name and tagline should always be used unless told otherwise.
- When at all possible the logo should be printed or used in electronic form in the full-color version.