Panama City, FL: September 10, 2026 — Destination Panama City has earned a Silver Award in the Direct Marketing category at the 2026 Flagler Awards for its Destination Panama City Adventure Letters, an interactive campaign designed to inspire future travel through storytelling and exploration.

The award was announced during VISIT FLORIDA’s annual Florida Governor’s Conference on Tourism in West Palm Beach. Now in its 26th year, the Flagler Awards recognize outstanding tourism marketing initiatives across Florida, with nearly 300 entries submitted for the 2026 competition.

Destination Panama City’s Adventure Letters offer a creative approach to trip inspiration, bringing the destination directly to travelers through a series of mailed letters. Each installment introduces recipients to another side of Panama City, encouraging them to discover the destination’s waterfront experiences, locally owned businesses, outdoor adventures, arts and culture, and historic neighborhoods.

“We are incredibly proud to have the Panama City Adventure Letters recognized among some of the best tourism marketing work in Florida,” said Jennifer Vigil, President and CEO of Destination Panama City. “This campaign gave us an opportunity to tell Panama City’s story in a personal and unexpected way, while inspiring travelers to discover experiences they may not have known were waiting for them here.”

An independent panel of 14 judges evaluated Flagler Award entries based on creativity, innovation, production quality and effectiveness. Awards were presented to the three highest-scoring entries in each category, with the Silver Award representing the second-highest scoring entry.

The recognition adds to Destination Panama City’s continued efforts to find creative ways to connect travelers with the people, places and experiences that make Panama City distinctive. The Adventure Letters combine destination storytelling with direct marketing to build anticipation for a future visit while giving recipients a tangible connection to Panama City before they arrive.

The Flagler Awards are presented annually by VISIT FLORIDA and are open to individuals, businesses and nonprofit organizations that promote tourism to or within Florida.

For more information about Destination Panama City and the Adventure Letters, visit DestinationPanamaCity.com.