This July, Historic Downtown Panama City is bringing the magic of the season to the waterfront with two festive days of shopping, family fun, and community events. From holiday-themed drinks and desserts to festive markets, photos with Santa, and unique gifts from locally owned shops, Christmas in July is the perfect excuse to spend the weekend exploring one of Panama City’s most walkable historic neighborhoods.

With charming boutiques, local restaurants, colorful murals, and waterfront views around every corner, Downtown Panama City offers plenty to discover year-round. During Christmas in July, the streets become even more festive as businesses have special events for the holiday season and welcome visitors with activities, holiday treats, and exclusive promotions.

Kick Off the Weekend at the Christmas in July Sip & Stroll

Friday, July 17, from 4:00 to 7:00 PM

Start the celebration on with the Christmas in July Sip & Stroll throughout Historic Downtown Panama City.

Pick up a map at Bookish Boutique, then spend the evening strolling between participating businesses offering holiday-themed drinks, desserts, shopping specials, family activities, and plenty of Christmas cheer. Expect festive music, seasonal décor, photo opportunities, and special surprises throughout downtown.

Whether you’re shopping for yourself or getting a head start on holiday gifts, this is a fun way to support local businesses while enjoying one of Downtown Panama City’s signature community events.

Christmas in July Sip & Stroll Participating Businesses

Bookish Boutique

456 Harrison Avenue, Panama City, FL 32401

Pick up your Sip & Stroll map at Bookish Boutique, browse a thoughtfully curated collection of books and gifts, and kick off your festive downtown adventure.

Can’t Hide Pretty

448a Harrison Avenue, Panama City, FL 32401

Visit Can’t Hide Pretty and enjoy Christmas sales, complimentary champagne while you shop, and a special permanent jewelry pop up with Nilsa Prowant. It’s the perfect stop to treat yourself or check a few names off your holiday gift list.

Jute & Palm

448c Harrison Avenue, Panama City, FL 32401

Shop Christmas décor and gifts at Jute & Palm with 50% off while enjoying complimentary refreshments during this festive shopping event.

Sunset Slush

448 Harrison Avenue, Panama City, FL 32401

Cool off with a refreshing frozen treat and seasonal flavors at Sunset Slush, perfect for celebrating Christmas in July.

The Place Downtown

429 Harrison Avenue, Panama City, FL 32401

Stop in The Place Downtown for festive specials while enjoying the lively atmosphere of Historic Downtown Panama City.

Heroes Lounge

18 E 4th Street, Panama City, FL 32401

Celebrate Christmas in July at Heroes Lounge with cocktails and drink specials, making it a great place to unwind between shopping stops.

Sweet Mag’s Children’s Boutique

328 Luverne Avenue, Panama City, FL 32401

Bring the family to Sweet Mag’s Children’s Boutique for photos with Santa from 4:00 to 6:00 PM, then shop adorable children’s clothing, toys, and gifts while enjoying holiday-themed fun.

The Portal Board Games

308 Harrison Avenue, Panama City, FL 32401

Bring your friends for Bunco Night at The Portal. Wear your favorite Florida Christmas attire, roll the dice for prizes, and enjoy custom Christmas dirty sodas available for purchase. First-time players are welcome, and reservations are recommended since this event typically sells out.

Lazer-It Engraving

228 Harrison Avenue, Suite 103, Panama City, FL 32401

Browse custom laser engraved gifts and personalized creations at Lazer-It while taking advantage of special holiday sales and festive Christmas treats.

Minutes & Miles

228 Harrison Avenue, Suite 104, Panama City, FL 32401

Shop premium footwear, apparel, and outdoor gear from your favorite brands at Minutes & Miles while enjoying Christmas in July specials and supporting a locally owned downtown business.

Out of the Box Art Studio

27 Harrison Avenue, Panama City, FL 32401

Get creative at Out of the Box Art Studio with themed kids crafts and activities while exploring local artwork and handmade creations.

Destination Panama City LovePC Merry Midsummer Market

101 W Beach Drive, Panama City, FL 32401

During the Sip & Stroll, visit the LovePC Merry Midsummer Market at the Destination Panama City Visitor Center, where local vendors will be offering handmade goods, artisan products, and one-of-a-kind gifts. It’s the perfect stop to shop local while discovering even more of what Panama City has to offer.

Continue the Celebration at the Downtown Farmers Market

The holiday fun continues on Saturday, July 18, from 8:00 AM to 1:00 PM during the Christmas in July Downtown Farmers Market.

Featuring more than 130 vendors, this year’s market is expected to be the biggest yet. Shop local makers, artists, fresh produce, specialty foods, baked goods, and handcrafted gifts while enjoying festive entertainment throughout downtown.

Visitors are also encouraged to help support the community by bringing a donation for the Stuff the Bus Toy Drive, helping spread holiday joy long before December arrives.

Wrap Up the Weekend at The Sunday Social Market

Bay County Fairgrounds | 2230 E 15th Street, Panama City, FL

Keep the festivities going on Sunday, July 19, from 10:00 AM to 3:00 PM at the Christmas in July Sunday Social Market at the Bay County Fairgrounds.

Spend the afternoon browsing local vendors, discovering unique gifts, shopping handmade goods, and enjoying delicious eats from local food trucks, all with a festive summer holiday twist. Admission is free, making it the perfect way to wrap up a weekend of supporting small businesses throughout Panama City.

Plan Your Christmas in July Weekend in Panama City

From festive shopping and holiday treats during the Sip & Stroll to the Downtown Farmers Market, the LovePC Merry Midsummer Market, and The Sunday Social Market, Christmas in July offers an entire weekend of family fun in Panama City. Gather your friends, shop local, enjoy the holiday spirit, and discover why Historic Downtown Panama City is the perfect place to celebrate Christmas, summer style.

Frequently Asked Questions

Is Downtown Panama City hosting Christmas in July?

Yes! Historic Downtown Panama City hosts a festive Christmas in July celebration featuring the Christmas in July Sip & Stroll, holiday themed shopping, festive drinks and desserts, family activities, and special events at locally owned businesses throughout downtown.

What is Christmas in July in Panama City?

Christmas in July is a three-day celebration in Panama City featuring the Christmas in July Sip & Stroll, the Downtown Farmers Market, holiday-themed shopping, festive drinks, family activities, and the LovePC Merry Midsummer Market.

When is the Christmas in July Sip & Stroll?

The Christmas in July Sip & Stroll takes place Friday, July 17, from 4:00 PM to 7:00 PM throughout Historic Downtown Panama City.

Is the Christmas in July Sip & Stroll free?

Yes. The Christmas in July Sip & Stroll is free to attend. Visitors can stroll through Historic Downtown Panama City, shop participating businesses, enjoy festive activities, and purchase holiday themed drinks, desserts, and merchandise.

Where can I see Santa in Panama City during the summer?

Santa makes a special appearance during Christmas in July at Sweet Mag’s Children’s Boutique in Historic Downtown Panama City. Families can take photos with Santa while enjoying holiday themed shopping and activities.

What markets are happening during Christmas in July in Panama City?

Christmas in July weekend features several shopping events, including the Downtown Farmers Market, Destination Panama City’s LovePC Merry Midsummer Market, and The Sunday Social Market at the Bay County Fairgrounds. Each market showcases local vendors, handmade goods, food, and unique gifts.

What happens at the Christmas in July Downtown Farmers Market?

Held Saturday, July 18, from 8:00 AM to 1:00 PM, the market features more than 130 local vendors, holiday-themed activities, shopping, food vendors, and donations for the Stuff the Bus Toy Drive.

Where is the LovePC Merry Midsummer Market?

The LovePC Merry Midsummer Market takes place at the Destination Panama City Visitor Center on Friday, July 17, from 4:00 PM to 7:00 PM, featuring additional local vendors and holiday shopping opportunities.